[...] How much time should you really be spending on your social networking projects? If you own a small company, your marketing budget is likely to be limited. However, as the economy remains unpleasantly stagnant, it is imperative that room is left in the budget to invest in strategic marketing initiatives. This is where a small appendage to your current social media efforts can make a big difference. Not surprisingly, the prevalence of social networks has greatly affected companies of all sizes. However, what may be astonishing is research showing that small firms around the world are almost two times more likely (44%) than large businesses to acquire new customers in social networks. [...]
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